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Cosmetics - Cinema Secrets "Professional
Secrets" Introduces ULTIMATE FOUNDATION PRIMER
Ultimate Foundation Primer Developed
For over a year we have been developing a Primer to be used on the face
as a primer. Primers are generally used to prep the skin and get it ready
and "fixed" to accept foundation.
Cinema Secrets' Ultimate Foundation Primer is now available and will be
one of the best products you will ever use. The Ultimate Foundation Primer
does the following for all skin types and can be used with all foundation
types:
1. Extends the wear of foundation and prevents color fading.
2. Fills in fine lines and wrinkles for a smooth foundation application.
3. Weightless feel on the skin - Will not irritate the skin.
4. Over time will aid in evening out skintones.
5. Can be used with any foundtion, wet, or dry!
6. Is safe for use under the eyes.
7. Can be mixed with heavier formula foundations to lessen coverage.
As you can see the Ultimate Foundation Primer from Cinema Secrets is gthe
answer to what you are looking for. When you first put "Ultimate"
on, you will immediatly notice a smooth and silky feeling skin. For more
information go to the literature pages and see the new technical data sheet
of tghe Ultimate Foundation Primer.
After 2 years Cinema Secrets Raises Prices
Cinema Secrets has not raised any prices on Comsetics for amost
2 years now. And now we are forced to raise prices on some cosmetic items.
The price change is effective March 15th, 2005 and includes most of of the
Cosmetic items. Accessories, Brushes, and most tools are not affected.
The new cosmetic pricing reflects an increase in petroleum based products
and raw materials. Unfortunately, protroleum based prouucts not only include
foundations and other products; it includes most all containers as well.
Cinema Secrets still proves to be the best econimically based foundation
in the industry. Its high pigmentation and ability to cover makes for a
foundation that allows only a small amount to acheive perfection! We are
still #1
We are opffering some specials that can only be taken by calling Customer
Service at 1-800-808-0579 (outside California only) or 818-846-0579. These
specials can be explained to you when you call.
We appreciate your understanding and continued support with the Cinema Secrets
family!
New Eyeliner and Lip Pencils
We have been working for some time on formulas for a new line of pencils
for Cinema Secrets. In the past, we have offered you a good pencil, but
in a effort to provide a better, higher quality product we are formulating
and designing our new "Ultimate Pencil".
The process of formulating a pencil is very complicated. Let's face it,
you can't just start mixing a variety of color, waxes, conditioners with
a little wood in a bowl and a pencil "pop" out. (Wish it was that
easy) First we work with the formula. Cinema Secrets basic qualification
is to have a pencil formula that glides on to the lips without pulling the
skin, will last through the day (or at least 4 cups of coffee), and be a
color that you like.
Formula after formula has been developed and tested, we are getting close,
and are starting of the color ranges, and the basic pencil design. If you
have any special colors that you would like to see in the ranges of color
please send a sample of the pencil to Cinema Secrets, attention: Maurice.
If it is a color we use, we will replace it with 12 of our new pencils when
they are hopefully available in mid 2005!
New Mascara Formula!!!
We have reformulated our Ultimate Mascara! The new formulation is called,
"Flex-Formula". It is possibly the best mascara formula available
on the market.
 Late in 2002,
we started on a mission to evaluate our mascara formula and reformulate
it based on a study we did with people. We found out that people want a
mascara that will go on easy, wear all day, not clump, will not flake, and
will gently lengthen the lash. After adding a couple of requirements we
felt were necessary, we ended up with "Ultimate Mascara - Flex Formula"
Flex Formula does the following:
WATER RESISTANT
Cinema Secrets new mascara is completely waterproof. Being waterproof makes
this new formulation “perspiration proof” as well. Being waterproof
also adds to the quality of being smudge proof.
LENGTHENS
In the past formulations for Mascaras having fibers in the formula; the
fibers are added to the base formula. The Cinema Secrets formulations fibers
are micro encapsulated in a bonding ingredient (the ingredient that holds
the formula to the lash) that will NOT allow the fibers (or the mascara)
to flake or clump. As a result, this mascara can be worn by Contact Lens
wearers and users still have a lengthening mascara that lengthens the smallest
lash. One coat applied over another coat adds incredible length!
CONDITIONS
The hair on the eyelid, even though we call it a lash, is still a hair and
needs conditioning just like the hair on your head. Rich conditioners condition
the lash and do not effect any of the formulation. This is a premier quality
in a mascara; most mascara conditioners will not allow drying, bonding and
long lasting qualities that all mascara should have.
EXCELLENT WEARING
Cinema Secrets new mascara, do not irritate the eyes, and is not a mascara
that is heavy. Its bonding properties to the lash, keep it on the lash,
and not on the face; or especially in the eye.
NO FLAKING
Cinema Secrets Flex Formula Mascara will not flake. Our new flex formula
and the bonding ingredients will not allow for flaking. This also helps
in the water resistance.
NEW SCULPT AS IT DRIES FORMULA
As the mascara dries (very quickly) it will gently curl the lash. This happens
because the bonding ingredients adhere to the lash as the mascara dries,
it naturally curls the lash.
600 Series...
What’s it all about?
Some expert retailer once said, “The more I understand about my products,
the more money I make”.
As much as Cinema Secrets would like to take credit for the concept of neutralizing
and correcting, we cannot. That concept belongs to the many veteran makeup
artist that endured with color film, color television, and the many technical
advancements that occurred in the 40’s, and 50’s. However, Cinema
Secrets was the first to use the professional concept color correction and
apply it to the advancement of society makeup. For years, many “over-the-counter”
cosmetic companies sold products that were used to cover blemishes, and
other skin discolorations. They were mostly higher pigmented, light tonal
value colors, that highlighted under the eye, and attempted to “cover”
the dark circles, redness, and other colors that were in the skin, under
the eye.
In order to fully understand what the 600 Series actually does, we need
to understand the basic principles in color, and how certain colors will
“work for us” by removing problem colors within, or on, the
skin.
In the chart about you will notice how using a green filter will eliminate
the unwanted redness from the light. That concept is very simple. Choosing
the correct correction color is actually more simple. You just have to remember
what colors eliminate what colors.
| RED
<>
GREEN |
| ORANGE
<>
BLUE |
| PINK
<>
BROWN |
As you can see by the 3 pairs of words above, red and green, blue and orange,
and pink and brown all “cancel” each other out. Another words,
someone that had a little blueness under the eyes would use a color that
had a little orange in the undertones to “correct or neutralize”
the blueness. Someone with a reddish color blemish on the face would use
a color that had a little green-yellow in the color. Now remember, you would
never use a pure red, green, blue or orange color to neutralize. You would
use a skin tone color, that had that particular correction undertone color
for Cinema Secrets answers these correction questions with a full range
of colors specifically formulated by color and formulation to be used as
correctors and neutralizers. By adding a small amount of red neutralizer
to a foundation, you will reduce the amount of red in the foundation. By
adding a small amount over a red area of the skin, you will eliminate the
red area. Practice this by getting a very small amount of 601-18 and adding
it over a red area on your skin (like your knuckles). Adding just enough
red neutralizer to eliminate the red from “the reflected light”,
see how the red disappears leaving the same skin tone as the rest of the
unaffected area of your knuckle. Note also if you add too much red neutralizer,
you will not only stop the transmission of red light but change the skin
tone color to the color of the red neutralizer. This obviously means you
have used too much red neutralizer. If you are correcting directly on the
skin, remember to always powder after correcting and before the application
of the foundation color. This eliminates the corrector color and foundation
color from mixing.
Cinema Secrets offers the following colors in
.50oz., .25oz, and some colors are available in the #1, and #2 Foundation
Corrector Palettes.
600 SERIES CORRECTOR COLORS
ALL CORRECTOR COLORS EASILY MIX WITH FOUNDATION
IN THE CINEMA SECRETS AS WELL AS ANY OTHER BRAND OF FOUNDATIONS
601 Very light red neutralizer –
One part red neutralizer, 3 parts highlight; On very light skin with bright
pink under eyes used to neutralize pink. Can be used as a combination red
or pink neutralizer and highlight. Can also be used on other areas of face
as yellow based highlight.
602 On medium light skin; one half red
neutralizer, one half highlight. Can be used on any part of face or body
to neutralize all red tones.
603 Straight red neutralizer on medium
tone skin. To be used on any part of face or body for men or women.
605 Light coral tone mixture of half
blue neutralizer, half highlight. On very light to medium light skin, used
to neutralize pale purple, blue and black tones.
606 Light coral shade to neutralize purple,
blue or black on ruddy skin.
607 Blue neutralizer for under eyes for
darker complexioned women, medium to dark complexioned men. It can also
be used as a beard cover for men.
608 Warm pink highlight. Can be used
on any part of face or body. Also used to warm up other colors of foundations.
609 Warm brown contour shadow gray undertone.
Can be used on all areas of face & body in the 500 series.
Now that you understand the concepts of neutralizing and correcting, practice
neutralizing and correcting on your face. Plus, look at the Cinema Secrets
600 Series and notice how the colors look green, orange and pink. See; now
your eye is starting to be trained.
Now you can start selling colors in the 600 series, along with Foundation
Palette #1 and #2(which are the corrector palettes) and increase
that sale. |
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